Digital Marketing - Google Ads

Page 1 Google Ads: Your Instant Marketing Boost Want quick results? Google Ads is your shortcut to reaching your target audience. Page 2 What's a SERP? A SERP is what you see when you Google something. It's got both organic and paid results. Page 3 The SERP Layout A typical SERP looks like this: Paid ads at the top Organic results in the middle More paid ads at the bottom Page 4 Pay-Per-Click (PPC): A Quick Win With PPC, you pay only when someone clicks your ad. It's a fast way to get traffic. Page 5 Key PPC Metrics Keep an eye on these: CPC (Cost Per Click) CPM (Cost Per Mille) CPI (Cost Per Install) CPV (Cost Per View) CPA (Cost Per Acquisition) CTR (Click-Through Rate) Page 6 Impressions vs. Clicks Impressions: Your ad's visibility. Clicks: People actually clicking on your ad. Page 7 Bidding Strategies Choose your bidding style: Manual CPC Enhanced CPC Target CPA Target ROAS Page 8 Google Ads Rules Google has some rules: Limit on accounts Daily budget caps Ad scheduling limits Page 9 Ready to Get Started? Let's chat about how Google Ads can help your business grow.